About Public Relations

Public relations is about creative networking and value engagement, with an emphasis on reputation and relationship building. Today’s PR is about using traditional and digital media to educate the public about worthy, compelling information and issues that have an impact on their lives. Public relations is about making genuine connections. It is the awareness and desire to build communities, engage, discuss, and give voice to worthy causes. 

“Next to doing the right thing is to let people know you are doing the right thing.” 
John D. Rockefeller

Public relations encompass the following:

  • Anticipating, analyzing, and interpreting public opinion
  • Counseling regarding policy decisions, courses of action, and the organization’s social responsibilities.
  • Researching, conducting, and evaluating programs to achieve the success. These may include marketing; fund raising; employee or community relations; and other programs.

Public Relations Goals

ADVOCACY
We serve the public’s interest by acting as responsible advocates. We provide a voice in the public arena of ideas, facts, and viewpoints to aid informed debates.

HONESTY
We adhere to the highest standards of accuracy and truth in communicating with the public.

EXPERTISE
We acquire and responsibly use knowledge and experience through research and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

INDEPENDENCE
We provide objective counsel and are accountable for our actions.

LOYALTY
We honor our obligation to serve the public interest.

FAIRNESS
We respect all opinions and support the right of free expression.